TikTok is giving users the chance to cut down, or ramp up, just how much AI-generated content they’ll see in videos with a new tool.
Completely AI-generated videos, or clips that have an element of AI in them, have long been flagged as such on TikTok. Users will see a small banner on the left-hand side of the screen, alerting them to the fact that it might be fake.
However, some videos are able to slip through the detection. We’ve seen this recently with the Basin Creek retirement home. Their videos were a viral hit on TikTok, especially over Halloween, but they weren’t initially tagged as AI – you had to go looking deeper for that confirmation. Finding out the videos were fake ultimately broke the hearts of a lot of viewers.
TikTok viewers have long requested additional tools against AI videos, and that is finally coming. However, you will be able to ramp it up too, if you’re so inclined.
You can choose to see more, or fewer, AI videos on TikTok
That’s right, TikTok is rolling out tools that will allow users to set preferences on just how much AI-generated content will pop up on their feed with the Manage Topics feature.
“Manage Topics already enables people to adjust how often they see content related to over 10 categories like Dance, Sports, and Food & Drinks. Like those controls, the AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely,” they said in a November 19 blog post.
“This means that people who love AI-generated history content can see more of this content, while those who’d rather see less can choose to dial things down.”
TikTok’s new setting will let you tone down on the AI content.
The platform is also working on “invisible watermarks” for AI-generated content, but that will require users to flag videos that they suspect of being AI.
“Over the coming weeks, we’ll start adding invisible watermarks to AI-generated content made with TikTok tools like AI Editor Pro, and content uploaded with C2PA Content Credentials. The watermarks will help us label content more reliably, and give us more context around changes made to content,” TikTok added.
