More than 700 runners took part in a 50k run based on Taco Bell locations in Denver, Colorado, and the competition will take place again in 2026.
There have been some pretty mighty food challenges that have taken the internet by storm over the years. However, the Taco Bell 50k in Denver, Colorado, has taken things up to a whole new level.
As the name suggests, runners have to take part in a 50K run, which translates to 31 miles. However, the Taco Bell element of things means that you have to eat along the way.
In total, runners visit 10 Taco Bell restaurants along their route and are required to eat at least nine of them. Oh, and you absolutely cannot vomit at any point, otherwise your effort is all for nothing.
Taco Bell 50k already set for 2026
The ultramarathon with a twist is organized by Jason Romero and Dan Zolnikov and is actually free to enter. However, you will have to pay for your meals – literally and figuratively.
As well as eating at nine Taco Bells, participants have to consume at least one Chalupa Supreme or one Crunchwrap Supreme by the fourth stop, and at least one Burrito Supreme or one Nachos Bell Grande by the eighth stop.
The run must also be completed in under 11 hours, and you are not allowed to use anything like Pepto, Alka Seltzer, or Mylanta while on the 50k course. So, potential heartburn and upset stomachs are a worry.
The countdown to the 2026 Taco Bell run is already on.
As noted, the 2025 run was completed by over 700 runners, and additional challenges were added to the mix. This included lathering all items with Diablo sauce and do a Diablo shooter at the end, as well as drinking an aggregate of 2 Liters of Baja Blast during the run without vomiting.
It does coincide with International Taco Day, and there are charitable donations made to Achilles International Denver.
“First initial bites are pretty terrible, and then after you calm down, your heart comes down a little bit, it’s not as bad,” one runner told Rocky Mountain PBS.
Other runs, inspired by the Colorado one have also popped up, including one in Minnesota. However, none of them are sponsored by the fast food chain, even though the ‘Run Más’ tagline is obviously inspired by Live Más.
