Taco Bell is going to be picking up customers in style to celebrate and try its new Luxe value menu.
The Luxe value menu launched in US Taco Bells on January 22, with five new items and five returning value favorites for under $3.
On February 5, the Luxe menu arrived in Taco Bells across Canada, with the items priced at $5 or less, around $3.67 USD.
“We are raising the bar with something bold, generous, genuinely rewarding, and launching at a time when Canadians are being more intentional with every dollar,” said Taco Bell’s director of marketing, Meera Patel.
To celebrate the new menu, Taco Bell Canada is even going to start picking up fans in limos so they can try out the Luxe with a complimentary feast.
According to reports, Taco Bell customers in Toronto, Hamilton and Vancouver will get a chance to go for a ride in the restaurant-branded limo.
The trips are slated to start on February 20 and 21 from pre-determined locations. Customers will be picked up in special purple luxe Taco Bell-branded limos.
Once at the restaurant, fans will be treated to a massive “VIP feast.”
More information about how to win a ride is expected to be revealed on Taco Bell Canada’s Instagram page.
Taco Bell is proving to be quite popular in the North American country. At the end of 2025, a new location in a small Canadian town sparked an hours-long drive-thru line, resulting in a traffic advisory being issued.
