Roblox content creator KreekCraft has claimed the viral sensation Steal A Brainrot has personally earned him over $1 million, highlighting just how lucrative the runaway hit has become for top influencers.
In a recent livestream clip shared online, KreekCraft paused before revealing just how much the game has put in his pocket.
“Should I say this? I don’t know if I should say this. This might be a bad idea,” he said on stream.
“Steal A Brainrot… how much money has it made me. You’ll say 500. It’s made me more than $500. It is over $1,000,000. That’s how much money this game has made me.”
Steal A Brainrot remains dominant in Roblox
Steal A Brainrot has been dominating Roblox’s player charts for months. The title has delivered record-breaking engagement, hitting peak concurrent player numbers in the tens of millions during events like its Bruno Mars concert, which drew more than 12.7 million players at once.
The game also smashed lifetime reach records back in September, pulling in nearly 24 million players in a single day across platforms in past seasonal events.
For creators like KreekCraft, who has a massive Roblox-focused audience of 16million subscribers, Steal A Brainrot content consistently generates huge view counts and livestream engagement, fueling ad revenue, sponsorship deals, and audience donations tied to his videos and streams.
KreekCraft is no stranger to Roblox’s biggest trends, having pivoted much of his content to Steal A Brainrot gameplay and updates as the title became one of the platform’s standout experiences.
