Pokimane’s snack company goes quiet after two years

Brad Norton
4 Min Read

Pokimane’s snack company, Myna Snacks, has all but vanished two years after its controversial launch. The brand launched two different food products during its run.

On November 13, 2023, Pokimane announced her own food brand, Myna Snacks. The intention was to provide her fans with a healthier snack alternative.

Midnight Mini Cookies were the first product, priced at roughly $7 USD per bag. However, the launch quickly came under fire as the origins of the company were questioned. An earlier Costco product, made by Creations Foods, was almost identical in terms of nutritional value and appearance.

At the height of the controversy, a Myna spokesperson contacted Dexerto assure their product’s formula was “unique and exclusive to Myna,” and that they were “in development for two years” prior to launch.

Pokimane also addressed the backlash, pushing back against the argument Myna Snacks were simply ‘drop-shipping’ products by repackaging existing food items. Though she also came under fire after calling viewers “broke” for complaining about the cost of the cookies.

Now, two years on from the rocky launch, Myna Snacks has gone quiet. As YouTuber Scott Shafer first discovered, no products have been available for a number of months, and all social media activity from the brand has drawn to a halt.

Both Myna Snacks food products have been unavailable since October, 2025.

Pokimane’s company Myna Snacks goes quiet

From October, neither of the two Myna Snacks food products has been available. Neither can be purchased across the Myna Snacks site directly, nor through the likes of Amazon.

Furthermore, all social media content has ceased as of October 30, 2025. There have been no advertisements, collaborations, promotions, or deals of any kind throughout the holiday period.

As Scott Shafer found, there’s also no longer any contact information on the Myna Snacks website. Attempts from the YouTuber to contact Pokimane directly were left unanswered, and messages to the social media pages were also ignored.

Through some of our own digging, we’ve found a shift behind the scenes. On December 8, 2025, Myna Snacks CEO and Co-Founder Darcey Macken was appointed as Chief Operating Officer at a different company, Jones Soda Co. With a $300,000 base salary to boot, this is evidently her focus moving forward.

At the time of writing, Macken’s LinkedIn profile hasn’t been updated to reflect the career pivot, and still lists Myna Snacks as an ongoing endeavor.

As such, it’s currently unclear if Myna Snacks has entirely shuttered, or whether it may return under new leadership. Pokimane has not publicly commented on the matter.

Dexerto has reached out to a direct contact for further clarity.

Share This Article
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *