Peeps has revealed a new lineup of marshmallow flavors for 2026, introducing what the company describes as a more “bold” and collaboration-focused collection.
The marshmallow candy brand said several of its latest releases are built around “fun-filled collaborations,” expanding its seasonal offerings beyond traditional flavors.
Among the newly announced products are Chili Lime Mango Flavored Marshmallow Chicks, which will be sold exclusively at Kroger, and Sunny D Flavored Marshmallow Chicks, available only at Target.
Peeps introduces new collaboration flavors for 2026
Peeps is also rolling out Pop-Tarts Frosted Strawberry Flavored Marshmallow Chicks nationwide, marking another branded collaboration in the 2026 lineup.
“As the No. 1 non-chocolate Easter candy, Peeps continues to bring joy, connection and creativity to celebrations everywhere, from Easter baskets to egg hunts and of course, festive family moments,” the company said in a statement.
Alongside its classic Marshmallow Chicks and Bunnies, Peeps is offering a wide range of other flavors across the US this year. These include Dr Pepper Flavored Marshmallow Chicks, Rice Krispies Treats Flavored Marshmallow Chicks, and Cotton Candy Flavored Marshmallow Chicks.
Additional varieties include Party Cake Flavored Marshmallow Chicks, Sour Watermelon Flavored Marshmallow Chicks, and Chocolate Pudding Flavored Marshmallow Bunnies.
Caitlin Servian, brand manager for Peeps, said the 2026 collection continues the company’s focus on seasonal traditions.
“There’s nothing quite like the joy Peeps bring to Easter, and each year, we’re always inspired by the creativity and passion fans bring to the season,” Servian said.
“Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration.”
