Burger King reached 67% of U.S. households in the past year, according to new industry data.
Between September 2024 and September 2025, the average household visited the chain 11 times, according to the report. Total spending during that period averaged $129 per household.
The data shows that Burger King drew consistent traffic from a wide customer base. Nearly seven out of ten U.S. households made at least one purchase, with repeat visits contributing to the 11-trip annual average.
Annual household spending at the chain totaled $129. That figure accounts for both single visits and repeat purchases across the 12 months.
Burger King among most popular fast food restaurants
This report comes as Burger King continues to release popular collaborations with other major brands and fan-favorite menu items.
Most recently, Cini Minis, the chain’s popular miniature cinnamon rolls, returned to the menu on August 23, over a decade after they were removed.
BK also released a kids’ meal collaboration with Naruto back in July, just weeks after they launched the cotton candy cloud drink.
The company also released a burger so big that it’s nicknamed the ‘baby body’ that comes with five patties. However, that one was only released in Japan.
