MrBeast’s former manager believes the era of creating another YouTube megastar on his level may already be over and the algorithm is to blame.
Reed Duchscher, who previously managed Jimmy ‘MrBeast’ Donaldson, says platforms like YouTube and TikTok have evolved in a way that makes it far harder for creators to reach mass, universal audiences the way MrBeast once did.
Donaldson, the most-subscribed YouTuber in the world, has turned his online dominance into a full-blown business empire, spanning Feastables, Beast Games, a Saudi-backed theme park project, and multiple production ventures. But according to Duchscher, his rise may be nearly impossible to replicate today.
Speaking to Business Insider, Duchscher explained that modern algorithms are designed to heavily personalize feeds, keeping users locked into specific content niches rather than exposing them to broad, crossover creators.
MrBeast’s former manager says YouTube’s algorithms are preventing new superstars
“If you like travel content, if you like automotive content, if you like health and beauty content, your algorithms kind of stay in that vertical,” he said.
That shift, he argues, limits the chances of new creators breaking out on the same scale as MrBeast, Charli D’Amelio, or Khaby Lame, whose growth benefited from earlier versions of recommendation systems that pushed viral content more widely.
Duchscher, whose talent agency Night also represents creators like Kai Cenat and Hasan Piker, said platforms now benefit more from cultivating many mid-to-large creators instead of relying on a handful of megastars.
“Social platforms benefit from diversifying their talent pool,” he explained, noting that creators with dedicated niche audiences can be more sustainable and easier to monetize long-term.
Instead of chasing universal appeal, Duchscher says the future belongs to creators who dominate a specific vertical, whether that’s gaming, fitness, education, or lifestyle content.
“It’s much easier to build businesses when you have a hyper-niche, scaled audience because the product makes a lot more sense,” he added.
While niche creators continue to thrive, the days of becoming a cultural omnipresence like MrBeast may be coming to an end.
In 2025, Donaldson was once again crowned YouTube’s top creator ahead of challenges IShowSpeed and Outdoor Boys, marking his sixth consecutive year at the top.
Despite that, MrBeast isn’t slowing down. He’s already promised that 2026 will bring the “greatest content of my life,” signaling that while the era of new megastars may be fading, the original might not be done yet.
