YouTube star Jimmy ‘MrBeast’ Donaldson wishes YouTube was more like Twitch, believing that YouTubers are on “different planets” when it comes to wanting to collaborate.
Content creators have often looked to other platforms for inspiration when it comes to coming up with new ideas. Many YouTube and Kick streamers have wanted those platforms to take things from Twitch, TikTokers have often cut down YouTube videos for short-form uploads, and Kick streamers want to be represented in their own Twitch-like streamer awards show.
There have been regular calls from fans for YouTubers to collaborate more often as well. MrBeast has led the charge on that, often getting some of the biggest names on YouTube into his videos.
Like fans, he wants other creators to follow him on that too, collaborating with others and even promoting YouTube as a whole – just like how Twitch does things – so that everyone becomes a little more “tight knit.”
MrBeast wants a more “tight knit” YouTube
“How do we get the YouTube community more tight knit like the Twitch streaming community? They’re always collabing, hosting award shows, etc,” he asked on X (formerly Twitter).
“Feels like YouTubers are on seperate planets.”
Some fans and other creators responded to that, suggesting that more collab videos would be the way to go.
“Collabs. Look at the UK YouTube scene, almost everyone has collabs with everyone in some way,” one said.
“I think we all miss the Casey Neistat era where you guys were all in each others videos more organically, cause of the vlogging style. Now “collabs” seem more transactional (like brand deals vs your fav creators organically hanging out),” another added.
“Honestly, YouTube creators need more shared spaces and events to connect IRL,” said another.
However, some did argue that things are too ‘fragmented’ on YouTube versus Twitch and Kick. “It’s not that YouTubers are on separate planets. It’s that their ecosystems don’t overlap. Twitch forces interaction, YouTube fragments it,” they commented.
