Twitch megastar Kai Cenat has been off the grid since Mafiathon 3 ended. However, it turns out that he’s been busy uploading content on a secret YouTube channel, all while establishing his own fashion brand, Vivet.
Cenat has seen and done it all in the streaming realm. His most recent marathon broadcast, Mafiathon 3, saw him break his own record to once again become the most-subscribed Twitch streamer in history.
Since that month-long event came to a close, he’s been mostly offline. At least, that’s how it’s seemed. Beyond an odd appearance discussing mental health and his relationship status, fans have been kept in the dark. Rumors even begun to swirl that he’s retiring from streaming altogether.
While his future as a streamer is unclear, Cenat is indeed continuing as a content creator. In fact, he’s been uploading various bits of content in secret on a hidden YouTube channel, all while establishing his own fashion brand.
Kai Cenat has been uploading content on a secret YouTube channel
At the very end of a January 13 upload on his main YouTube channel, Cenat revealed the existence of another, secret account. Simply called ‘Kai’s Mind,’ it’s been serving as a place to house his thoughts and feelings while on a journey of personal growth.
Some videos document his workouts, others show him improving his reading skills, and some showcase his early experiences learning to sew. At the time of writing, none have more than a few hundred views, indicating the channel was indeed well-hidden. The first upload is dated December 25, 2025.
So why the secrecy? Well, a good chunk of the content relates to a new venture for Cenat. The massively popular streamer has recently turned his sights to the fashion industry. Not merely perusing it as a hobby, though, Cenat has now unveiled his very own brand.
Cenat’s secret YouTube channel hosts all manner of behind-the-scenes content.
Kai Cenat reveals his own fashion brand, Vivet
Spending the better part of the last quarter of 2025 in Italy, Cenat was followed by a cameraman to document his journey in the fashion world. When the last Mafiathon stream came to an end, he was soon sighted in Italy, but many assumed it was just for a holiday, a break from the noise.
In reality, Cenat was busy building his own company. At various facilities, he was learning design processes as products came to life. From shirts and boots to bags and jeans, he explained, “This is the first time I’ve had a passion for something besides content creation.
“This is not me sticking my name on a brand and money-grabbing,” he later stressed. Rather, he’s eager to peel back the curtain, showing fans the workflow from start to finish while pursuing an avenue beyond content creation.
YouTube: Kai CenatCenat’s fashion brand, Vivet, has been in the works for a number of months.
The name itself, Vivet, means ‘will live’ in Latin. To Cenat, he interprets it to mean living beyond what he’s known for, not being boxed into a single lane.
While there’s no quite telling when the first line of fashion products may be available for purchase, a website for the brand is already live. Fans can register for a waitlist to purchase the first item, a journal.
This journal is set to contain all manner of sketches and ideas, including failures and successes, as Cenat shares all with his audience.
VivetA journal documenting Cenat’s earliest vision for Vivet is the first product set to launch for fans.
Notably, a trademark application for Vivet was filed by Cenat on October 17, 2025. On the very same day, however, a trademark was also filed for a separate entity known as ET3, which is also listed as a clothing-related brand. Both remain pending. Cenat is yet to disclose what ET3 might be.
