BooG!e, the actor best known for playing T-Bo on Nickelodeon’s iCarly, has resurfaced online after more than a decade away, going viral for launching his own breakfast bagel brand.
The former actor, whose real name is Bobby Bowman, portrayed the energetic smoothie shop worker on iCarly during the show’s original run from 2007 to 2012, in which he also sold bagels on a stick. After stepping away from the spotlight, BooG!e largely disappeared from public view.
Videos of BooG!e began circulating on social media after a decade off the grid, showing him inside Target stores promoting his new food brand, Bronco Breakfast Bagels. The clips, which were widely reshared, quickly went viral as fans recognized him as the bagel salesman from iCarly.
T-Bo lives out iCarly role with real bagel brand
In the videos, BooG!e explains that he spent the last decade focused on building the brand and refining the product. “Expanding my resume and working on the perfect breakfast bagel. It’s my life’s work,” he wrote in one post shared on the official Bronco Bagels Instagram account, @eatbronco.
According to BooG!e, Bronco Breakfast Bagels are now available at Target locations, with some in-store promotions offering customers a full box of bagels for $5. He has also shared behind-the-scenes updates on social media, documenting the long development process and his excitement at seeing the product reach a major national retailer.
Fans online have reacted with a mix of surprise and praise, applauding BooG!e for taking an unconventional path after leaving television and successfully launching a consumer product brand. Many commenters pointed out the contrast between his on-screen role as a food-obsessed character and his real-life pivot into the food business.
While BooG!e has not announced any plans to return to acting, his sudden reappearance has reignited interest in his career, with Bronco Breakfast Bagels now serving as his most high-profile project in more than 10 years.
