Heinz has unveiled a new product ahead of football’s biggest game, introducing what it calls its first-ever ketchup keg.
The company announced the Heinz KegChup on January 27, revealing a stainless steel container designed to dispense its signature ketchup at watch parties and game-day gatherings. The release comes as brands continue to roll out novelty food products tied to major sporting events and seasonal promotions.
According to Heinz, the KegChup holds 114 ounces of ketchup and stands 19.5 inches tall, featuring a built-in spigot for pouring.
How to get the Heinz Kegchup
To mark the launch, Heinz said a limited number of fans will be able to win a KegChup through a giveaway on its Instagram account from January 27 to 29. The brand also confirmed that interested customers can sign up for exclusive order access ahead of a broader limited-edition release planned for the start of the 2026 football season.
“For decades, beer has been the MVP of watch parties yet the Big Game is the second-largest food holiday of the year,” the company said, noting that 84 percent of fans prepare their own snacks while watching at home.”
Jamie Mack, Associate Director of Brand Communications for Heinz U.S., added: “On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must have for every watch party spread.
“That’s why we’re kicking it up a notch with the Heinz KegChup the ultimate game-day companion that gives people the freedom to dip responsibly, with our unmistakably rich sauce flowing all four quarters long.”
The Heinz Kegchup comes just days after the iconic company revealed that it reinvented the fry box, making it easier to dip your snack in ketchup or mayo.
