Denny’s has unveiled Sticky Kicks, a limited-edition sneaker filled with real syrup, launching for National Syrup Day on December 17 with a $195 price tag.
Denny’s is getting into the sneaker game with one of its most unusual merch drops yet, announcing a pair of syrup-filled sneakers called Sticky Kicks.
The diner chain revealed the high-top shoes on December 10 ahead of National Syrup Day on December 17, confirming that the sneakers contain real Denny’s syrup sealed inside clear side panels. The release was first detailed by People, citing an official statement from the brand
According to Denny’s, Sticky Kicks are designed as a collector-focused fashion item rather than a practical everyday shoe. The sneakers feature syrup-colored patent leather, yellow accents on the tongue and heel, and an embossed Denny’s logo on the heel counter. Clear paneling on the sides displays the syrup encased within the shoe.
Get your ‘Sticky Kicks’ for the price of 32 pancake meals
The sneakers were designed by footwear artist Mache, whose real name is Dan Gamache. He has previously collaborated with major sneaker brands and professional sports leagues including the NFL, NBA, MLB, and WWE. Mache said the project balanced exaggerated theming with premium materials, describing the final product as a true collector’s shoe.
Sticky Kicks will retail for $195 and be available in adult sizes 8 through 13. Sales begin at 12 p.m. on December 17 exclusively through DinerDrip.com. Denny’s Rewards members will receive one hour of early access before the general release.
Denny’s also issued a clear warning to fans curious about the syrup-filled panels. The company stressed that the syrup is decorative only and should not be punctured or consumed.
“Sticky Kicks are impractical, unnecessary, and completely over the top, which is exactly why we love them,” said Ellie Doty, Denny’s senior vice president and chief brand officer. She added that syrup is a core part of the brand’s identity, making the move into fashion a natural extension.
