Chipotle is launching a new protein-focused menu across North America, complete with creator-inspired meals coming in January.
The fast-casual chain announced its first-ever High Protein Menu, which will roll out in the US and Canada on December 23. The curated lineup introduces several new builds centered on Adobo Chicken and Steak, including Chipotle’s first standalone protein snack.
The menu includes Chipotle’s first-ever snack item, the High Protein Cup. The cup features four ounces of Adobo Chicken or Steak and is designed to be ordered on its own or added to an existing meal.
Chipotle says the menu was inspired by customer ordering habits, with guests frequently customizing bowls and entrees to increase protein intake.
The High Protein Menu includes the following items:
- Double High Protein Bowl
- 81g protein, 11g fiber, 760 calories
- A burrito bowl with double Adobo Chicken, light white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese, and extra romaine lettuce.
- High Protein High Fiber Bowl
- 46g protein, 14g fiber, 540 calories
- A bowl with Adobo Chicken, light brown rice, black beans, fajita veggies, roasted chili-corn salsa, fresh tomato salsa, and romaine lettuce.
- High Protein Low Calorie Salad
- 36g protein, 10g fiber, 470 calories
- A salad with Adobo Chicken, Supergreens lettuce mix, fajita veggies, fresh tomato salsa, and guacamole.
- Double High Protein Burrito
- 79g protein, 6g fiber, 840 calories
- A burrito with double Adobo Chicken, fresh tomato salsa, fajita veggies, Monterey Jack cheese, and romaine lettuce.
- High Protein Cup with Adobo Chicken
- 32g protein, 180 calories
- A four-ounce side of Adobo Chicken.
- Adobo Chicken Taco
- 15g protein, 190 calories
- A soft flour tortilla with Adobo Chicken, fajita veggies, fresh tomato salsa, Monterey Jack cheese and romaine lettuce.
Creator-built protein meals coming in January
Chipotle will expand the menu on January 5 by adding creator and athlete-built entrees to the High Protein Menu across its digital platforms.
The featured builds include:
- Josh Hart’s High Protein Burrito
- 95g protein, 14g fiber, 1,340 calories
- A burrito with double Adobo Chicken, white rice, black beans, fresh tomato salsa, roasted chili-corn salsa, sour cream and Monterey Jack cheese.
- Smaller Sam’s High Protein Tacos
- 40g protein, 6g fiber, 580 calories
- Three crispy corn tortilla tacos with Adobo Chicken, light roasted chili-corn salsa and fajita veggies, served with tomatillo-red chili salsa and sour cream.
- Kylie’s High Protein Chicken Bowl
- 52g protein, 12g fiber, 690 calories
- A bowl with Adobo Chicken, half white rice, half brown rice, half black beans, half pinto beans, extra fajita veggies, tomatillo green-chili salsa, Monterey Jack cheese and romaine lettuce.
“For years, guests have used Chipotle’s customizable offerings to build high protein and fiber-filled meals on their own,” said Chipotle President and Chief Brand Officer Chris Brandt. “This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions.”
This comes just weeks after Chipotle announced that it is giving away free food to anyone who shows up in store on December 20 wearing an ugly Christmas sweater.
