If you have a girlfriend who loves BuzzBallz more than she loves you, then you’re in luck, because the company has officially entered the engagement ring business, and it’s doing it in the most on-brand way possible.
On January 21, the ready-to-drink cocktail company announced it’s auctioning off a massive 9-carat pink diamond engagement ring valued at $35,000, just in time for Valentine’s Day.
The ring launches alongside BuzzBallz’ newest flavor, Pink Lemonsqueezy, a pink lemonade-inspired cocktail. Instead of a traditional setting, the lab-grown pink diamond is housed inside a custom, bedazzled mini BuzzBallz mold modeled after the Pink Lemonsqueezy container itself.
Yes, it’s a diamond ring shaped like a BuzzBallz, and it even has a tab.
BuzzBallz engagement ring auction starts at $2.14
“Every main squeeze deserves the best and at BuzzBallz, ‘the best’ means going bigger and brighter than anyone asked for,” said Jess Scheerhorn, Vice President of BuzzBallz. “We couldn’t resist giving Pink Lemonsqueezy a launch that lives up to BuzzBallz’ over-the-top vibe.”
Despite the eye-watering valuation, most fans won’t need $35,000 to get their hands on it.
The ring will be auctioned on eBay starting February 3 at 10 AM EST, with bids opening at just $2.14. The auction closes February 10 at 10 AM EST, with the ring and matching box set to ship by February 13, 2026. Proceeds from the sale will benefit a heart-related charitable cause.
BuzzBallzThis isn’t BuzzBallz’ first chaotic product stunt, either. Last year, the brand released massive cocktail-shaped pools standing over five feet tall and six feet wide. They sold out almost instantly in large part due to their $20 price tag.
If your partner loves BuzzBallz more than subtlety, this might be the most on-brand proposal imaginable.
