BookTok favorite Jennifer L. Armentrout is teaming up with Hellmann’s for a one-of-a-kind release that blends romantasy with condiments.
The New York Times bestselling author is launching the Craven-Proof Edition of her new novel, The Primal of Blood and Bone. Inspired by Hellmann’s Garlic Aioli, this limited edition is printed with garlic-infused ink designed to “ward off” the series’ vampiric monsters known as the Craven.
“Every story I write is about connection—between characters, between readers, and the worlds they step into,” Armentrout said. “Partnering with Hellmann’s gave us a fun way to explore that magic with a sensory experience, creating something that feels just as immersive and unforgettable as a great book.”
Garlic ink, free aioli, and book club recipes
The Craven-Proof Edition is available through the Hellman’s website. Fans who buy in-store at Armentrout’s shop, Miss Willa’s Bookshop in Charles Town, West Virginia, will also receive a complimentary bottle of Hellmann’s Garlic Aioli while supplies last.
Hellmann’s is extending the crossover to the kitchen with three themed recipes for book clubs: The Casteel-erole, Poppy’s Platter, and Garlic Sliders of the Ascended. Each dish is inspired by The Primal of Blood and Bone and can be found online at the campaign site.
“Most wouldn’t expect a condiment brand to tap into BookTok culture, but at Hellmann’s, we thrive on surprise,” said Jessica Grigoriou, Senior Vice President of Marketing, Condiments, Unilever North America. “We saw a chance to bring our bold Garlic Aioli flavor to Jennifer’s passionate fanbase, fusing flavor with storytelling.”
While Jennifer Armentrout was already an established author well before the rise of the BookTok community on TikTok, her books, especially the Blood and Ash series, were among the first massively viral romantic fantasy books to garner the attention of millions on the short-form video app.
